When To Transfer Commercial Rights To A Video

This article explains when to transfer the commercial rights to a video created with GoAnimate. 

To determine if commercial rights must be transferred, use this litmus-test question: 

"Will this video be used, either directly or indirectly, in someone else's business?" 

If the answer is yes, then a rights transfer is required.

 NOTE: "Business" is defined as any commercial venture, whether for profit or not. 

 

More information

Videos for commercial use can be created with any subscription, but a license to sell and/or transfer the commercial rights is only available with a GoPremium or GoTeam subscription.  Transferring commercial rights requires a $79 per-video fee.  Once the rights have been transferred, the original video creator may no longer use the video for any commercial purpose.

 

When to transfer Commercial Rights

You must transfer the commercial rights to a video created with GoAnimate any time a video is produced and delivered to a customer who will use the video in a commercial venture.  Examples include, but are not limited to:

  • Marketing
  • Training
  • Product or service announcements
  • Introductory or Explainer Videos

Just remember and use this litmus-test question: 

"Will this video be used, either directly or indirectly, in someone else's business?" 

If the answer is "yes," then the commercial rights to the video must be transferred. To do so, scroll down from the video preview page and click the image shown below.

 

 

What about Joint Ventures?

The video is licensed to the entity that purchased the subscription, regardless of the financial or business relationships that entity has with others. So as long as the video is not being transferred to a separate entity, a commercial rights transfer purchase is not necessary.  

 

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